Competitive & Retail Market Analysis

Catchment Area Analysis and Competitive Positioning

Competitive analysis and retail market analysis form the basis of the mall investment decision and subsequent positioning. At MG Global we bring together regional market, existing and planned competitor projects, and population and purchasing power data in a single analytical framework. The output is not limited to "who is the competitor?"; we also identify which categories and brands are missing or weak in competitor malls and which opportunity areas are open.

Retail Market Analysis Before and After Opening

Strategies are updated dynamically before and after opening. Rapid change in retail and new players constantly reshape the market; we update the analysis periodically and integrate it with management decisions. Outputs are reflected in marketing and leasing policies and presented to investors and managers in report format so that strategic planning proceeds on a measurable basis.

As a result both the investment decision and post-opening operational steps rely on a single data set and a sustainable competitive advantage is created.

The competitive analysis can be deepened to include competitor rental levels, occupancy rates and visitor profile. As a shopping mall consultancy, MG Global manages the process from data collection to report presentation; the investor can use a single output set for both internal and stakeholder presentations.