Tenant Mix Development

Tenant mix suited to target audience and location; brand diversity and occupancy optimisation. We build a balanced mix across fashion, F&B, services and leisure.

Tenant Mix Strategy Based on Demand Analysis

Tenant mix planning is one of the building blocks that complete the mall concept and shape rental income. As a shopping mall consultancy, MG Global carries out sector demand analyses based on the project’s location and target customer base; we review local competition and existing mall mixes to develop a project-specific differentiation strategy.

An optimal distribution across fashion, technology, F&B, services and leisure is achieved from both a functional and commercial perspective. Potential tenant lists are aligned with national and international brand trends to create a sustainable leasing base. Both visitor experience and rental income are maximised and the project gains a strong position at opening and beyond.

Anchor Tenant and Mini-Anchor Balance

When building the mix we also consider anchor and mini-anchor balance, food court and leisure area ratios and location-based pricing tiers. The investor receives a clear "who, where, how much" map and the leasing team uses this map as reference for the leasing strategy.

National and international brand trends, sector reports and regional demand data are used when building the tenant mix. The mix is designed not only for opening but flexibly for mid-term renewals and category shifts.

Leasing Services

Tenant Mix Development – Frequently Asked Questions

Tenant mix is the planning of brand and category distribution in the mall according to target audience and revenue model. A balanced mix across fashion, tech, F&B, services and leisure optimises both visitor experience and rental income. MG Global does this planning in a data-driven way.

Location and target audience analysis, review of local competition and existing mall mixes, and sector demand and brand trends are used to develop a project-specific tenant mix strategy. Anchor and mini-anchor balance, food court share and pricing tiers are defined.

Duration depends on project scale and depth of analysis. The mix is designed not only for opening but for mid-term renewals and category shifts. MG Global tracks progress with reports.

The report includes category mix, recommended brand lists, area and price tiers, anchor/mini-anchor suggestions and a who-where-how-much map. The leasing team uses this map as reference.

Fees depend on project size and scope. You can get scope and pricing in a free initial consultation with MG Global.

Related services

Leasing Plan

Leasing strategy, pricing and timing by floor and zone.

Leasing Process

We manage the process end-to-end from contract preparation to tenant negotiations.

Free preliminary analysis

We start with a 30-minute call and a short project-specific assessment; no quote or commitment required.

Let's build the future together

Get data-driven preliminary analysis and solution proposals for your project. MG Global is your single address for mall and commercial real estate consulting.